Terms & Conditions
1. About these terms
These Terms and Conditions apply to coaching services, group programmes, events and digital products supplied by Sue Cruse, trading as The ICONIC Method™ ('I', 'me' or 'The ICONIC Method™').
Email: hello@suecruse.com
Business correspondence address: 56 Beechwood Avenue, Derry, County Derry, Northern Ireland, UK BT48 9LR
By booking, purchasing or using a service or digital product, you agree to these terms. Any specific description, price, schedule or additional terms shown on the relevant sales or booking page also forms part of the contract. If there is a conflict, the specific information presented for that purchase takes priority.
2. Eligibility
Services and digital products are intended for people aged 18 or over. By purchasing, you confirm that you are at least 18 and legally able to enter into the contract.
3. How the contract is formed
The website information is an invitation to purchase. Your order or signed coaching agreement is an offer. A contract is formed when I send written confirmation accepting your booking or order, or when immediate digital access is supplied, whichever happens first.
You are responsible for checking that the name, email address and other information supplied at checkout are accurate. Please contact hello@suecruse.com promptly if anything is incorrect.
4. Nature and scope of coaching
The ICONIC Method™ is a coaching service focused on personal development, mindset, confidence, strategic communication, direction and action. Coaching may include questions, reflection, NLP-informed tools, visualisation, breathwork, mental rehearsal, communication rehearsal and role-play.
Coaching is collaborative. I provide professional care, preparation, tools, challenge and support, but I cannot guarantee a particular personal, professional, financial, relationship, health or business outcome. Your decisions, actions and results remain your responsibility.
Coaching is not psychotherapy, counselling, medical or psychiatric treatment, crisis intervention, legal advice, financial advice or another regulated professional service. Do not delay seeking appropriate qualified help because of anything discussed in coaching.
5. Information you provide and suitability
You agree to provide information that is accurate and sufficiently complete for safe and appropriate coaching. You should tell me if a requested activity is unsuitable, uncomfortable or affected by a health condition. You remain responsible for deciding whether to take part in breathwork, movement, visualisation or other practices.
I may pause, decline or end coaching where I reasonably believe that your needs fall outside my professional scope or that another form of support is more appropriate. Where I end a programme for this reason, any refund for undelivered services will be handled fairly under section 12.
6. Fees and payment
Prices are shown in pounds sterling and the total price will be made clear before purchase. Unless stated otherwise, payment is due at checkout or according to an agreed written payment schedule.
If instalments are offered, they are a payment plan for the full programme price, not payment for individual sessions. If a payment fails, I may pause future sessions and access while contacting you to resolve the issue. I will not impose hidden or disproportionate charges.
Programme fees reflect not only live session time but also preparation, personalised resources, reviewed summaries, follow-up and other work described in the offer.
7. Consumer cooling-off rights for services
When you buy coaching or another service online, you normally have 14 days from the day after the contract is formed to cancel without giving a reason.
If you ask for coaching or another service to begin during that 14-day period, you must make an express request. If you then cancel within the period, I may charge a fair and proportionate amount for services already supplied, including completed sessions and reasonable work carried out at your request. If the service has been fully performed during the cancellation period after your express request and acknowledgement, the cancellation right may be lost.
To exercise a statutory cancellation right, email hello@suecruse.com with a clear statement that you wish to cancel. You may use the model cancellation form in Appendix A, but you do not have to.
8. Scheduling, rescheduling and attendance
Please give at least 24 hours' notice to reschedule a one-to-one session. With less than 24 hours' notice, or if you do not attend, the session will normally be treated as used because the time was reserved and preparation may have taken place.
Genuine emergencies and exceptional circumstances may be considered at my discretion, consistently and fairly. Repeated late cancellations or non-attendance may result in a discussion about whether the programme should continue.
If I need to reschedule, I will give as much notice as reasonably possible and offer an alternative time. If a suitable alternative cannot be agreed, the affected session will be refunded or credited.
9. Programme completion windows
ICONIC™ Reset is designed to run for six weeks, with all sessions normally used within eight weeks of the start date. ICONIC™ Reinvention is designed to run for 12 weeks, with all sessions normally used within 16 weeks of the start date.
These windows protect continuity and momentum. Extensions may be agreed for genuine exceptional circumstances. Sessions not used within the applicable window may expire where no extension has been agreed, subject always to statutory rights and fairness in the individual circumstances.
10. Between-session support and summaries
The support included is the support described on the relevant offer page or in the written agreement. ICONIC™ Reinvention includes one personal voice-note check-in per week: one client voice note and one reply from Sue. It is not unlimited or emergency support.
Where a personalised session summary is included, it is a concise coaching record prepared to reinforce key insights, decisions, practices and actions. It is not a verbatim transcript, clinical record or substitute for your own notes.
11. One-to-one transcription and group recordings
One-to-one sessions are not routinely video-recorded. Google Meet transcription may be used to assist with a personalised summary only after clear advance information and your express consent. You may decline. Raw one-to-one transcripts are deleted within 30 days after the checked summary has been produced.
Online group sessions are recorded for registered participants who need to catch up. This is explained before purchase and participants are reminded that recording is active. You may keep your camera off and choose not to speak. If you volunteer for a hot seat or make a personal contribution, that contribution may be captured.
Group recordings are available only to the registered cohort, must not be downloaded, copied, recorded, distributed or shared, remain available until 30 days after the final group session and are then deleted. I will take reasonable steps to protect recordings but cannot control unlawful copying by another participant; any such copying is a serious breach of these terms.
12. Cancelling a coaching programme after the cooling-off period
You may ask to end a programme by emailing hello@suecruse.com. Any refund will be assessed fairly. I may deduct the value of sessions and services already supplied and reasonable, evidenced costs or losses directly resulting from the cancellation, taking account of steps reasonably available to reduce those losses. I will not apply an automatic blanket forfeiture of all unused fees.
If I cancel a programme for reasons that are not your fault and cannot provide a reasonable alternative, I will refund the part of the fee relating to services not supplied.
I may end services immediately for serious abusive, threatening, discriminatory or unlawful conduct, a serious breach of confidentiality or recording rules, persistent non-payment, or another serious breach that cannot reasonably be corrected. Any financial adjustment will remain fair and proportionate to services supplied and actual losses.
13. Digital products
Digital products are described on the relevant sales page and supplied electronically. You receive a personal, non-exclusive, non-transferable licence to use the product for your own personal development. You do not acquire ownership of the intellectual property.
You must not share access details; copy, reproduce, distribute, upload or resell files; remove branding or notices; adapt the material for commercial use; teach or package it as your own; or use it to train an AI model or create competing materials without written permission.
Where a product is sold with lifetime access, this means access for the supported life of that product while it remains hosted by The ICONIC Method™. Where reasonably possible, notice and an opportunity to download purchased materials will be provided if the product or hosting platform is permanently discontinued.
14. Digital-content cancellation rights and refunds
Before immediate digital access begins, the checkout must obtain your express agreement to immediate supply and your acknowledgement that you will lose the normal 14-day cancellation right once supply begins. This acknowledgement will also be confirmed in a durable form, such as the order-confirmation email.
If these legal steps have not been completed correctly, your statutory cancellation rights remain. Nothing in these terms affects your rights where digital content is faulty, not of satisfactory quality, not fit for purpose or not as described. Please contact hello@suecruse.com so that I can investigate and provide the remedy required by law.
15. Events and group programmes
Any event or group programme will have its dates, format, inclusions, price and any specific cancellation information stated before purchase. If an event is tied to a specific date, statutory cooling-off rights may differ. Any additional terms will be brought clearly to your attention before you buy.
Group coaching is confidential in intention but cannot be guaranteed in the same way as one-to-one coaching because other participants are present. Participants must respect one another's privacy and must not repeat, share or publish personal information learned in the group.
16. Confidentiality and safeguarding
I treat coaching information as confidential and use it only as explained in the Privacy Notice. Confidentiality may be limited where disclosure is required by law, where I reasonably believe there is a serious and imminent risk of harm, where safeguarding responsibilities arise, where disclosure is necessary to establish or defend legal rights, or where you authorise disclosure.
Where professional advice, supervision or technical support is needed, I will share only what is reasonably necessary and will anonymise information where practical.
17. Intellectual property
The ICONIC Method™, programme structures, workbooks, guides, recordings, audios, scripts, exercises, graphics and other materials are owned by or licensed to Sue Cruse. All intellectual-property rights are reserved.
You may use client materials personally during and after your programme. You may not reproduce, distribute, sell, license, publish, teach or commercially exploit them without prior written permission.
18. Technology and access
Online services depend on third-party technology and your own suitable device, internet connection and email access. I will take reasonable care in selecting and using platforms but cannot guarantee that third-party services will always be uninterrupted or error-free.
If a significant technical problem on my side prevents delivery, I will take reasonable steps to reschedule, restore access or provide an appropriate alternative. This does not affect your statutory rights.
19. Responsibility and liability
I will provide services with reasonable care and skill and digital content in accordance with applicable consumer law. Nothing in these terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud, or your statutory consumer rights.
The services are for personal use. I am not responsible for losses caused by information you withheld or supplied inaccurately, decisions you make independently, failure to follow appropriate professional advice, or events outside my reasonable control, except where the law provides otherwise.
20. Complaints
If something has gone wrong, please email hello@suecruse.com as soon as possible, explaining the issue and the outcome you are seeking. I will acknowledge the complaint and aim to respond substantively within 14 days. If more time is reasonably needed, I will explain why and provide an updated timescale.
21. Changes to these terms
I may update these terms for future purchases to reflect changes in services, technology or law. The terms applying to an existing purchase will not be changed retrospectively in a way that unfairly reduces your rights. The current version and update date will be available on the website.
22. Governing law
These terms are governed by the law of Northern Ireland. If you are a consumer elsewhere in the United Kingdom, you retain any mandatory consumer protections that apply where you live. Nothing in this section prevents you from bringing a claim in a court available to you under applicable consumer law.